Do you have a Google My Business Listing?
Well, This is how I’m accurately tracking Google My Business (GMB) traffic & performance in Google Analytics:
- For GMB Info Website Links: add this query string to your website/landingpage/
?utm_source=business.google.com&utm_medium=organic&utm_campaign=Google+My+Business+Wesbite+Link
- For GMB Post Links: add this query string to yourwebsite/landingpage/
?utm_source=business.google.com&utm_medium=organic&utm_campaign=Google+My+Business+Post
Google Analytics Default Channel Grouping (aggregated data only)
I’m then editing the Default Channel Grouping in Google Analytics (Under Channel Settings) to add in a ‘Google My Business’ channel by Source contains business.google.com
This channel has to be placed ahead of the Organic ‘System Defined’ Default channel ranking (or you need to also add OR / Exclude Source Contains business.google.com)
Introduce, Influence, Impact:
This will then give you great insight through Google Analytics Multi Channel Funnels & Attribution where you can see Google My Business Listings introduce, influence and then directly impact a lead or sale
I also have a good system to more clearly & accurately track Google Ads Smart (Adwords Express), Google Shopping and Social Media Advertising Campaigns…. even SMS & QR Code Campaigns.